IAB UK en UK Online Measurement Company (UKOM) hebben enkele definitieve getallen gepubliceerd over de tijd dat mensen online spenderen. De gemiddelde Brit gebruikt 2u51 per dag het internet zowel thuis als op het werk. 1u16 (45%) van de totale in...
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It`s clear that the Internet of Things (IoT) has huge implications for the future of digital technology – and more specifically for the digital advertising industry. This new white paper from the IAB's Future Trends Working Group highli...
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This new whitepaper from the IAB's Future Trends Working Group examines key developments in data. Experts from Brilliant Noise, Future Foundation, Initiative, Sizmek and the IAB offer their thoughts on the latest trends and developments impa...
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This new whitepaper from the IAB's Future Trends Working Group examines key developments in social media. Experts from Future Foundation, Partners Andrews Aldridge, TMW, CEG Europe and the IAB offer their thoughts about key recent trends whi...
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This new whitepaper from the IAB's Future Trends Working Group examines key developments in location based services and contextual messaging. Experts from Isobar, CEG Europe, Carat Global, TMW and the IAB consider where next for location bas...
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