Future Trends Volume 7: The future of social (IAB UK)


This new whitepaper from the IAB’s Future Trends Working Group examines key developments in social media.


Experts from Future Foundation, Partners Andrews Aldridge, TMW, CEG Europe and the IAB offer their thoughts about key recent trends which shine a light on where the medium is heading.


This is the seventh in a series of whitepapers from the IAB’s Future Trends Working Group, an informal group which meets on a quarterly basis to look at the impact of changes in technology on IAB stakeholders over the next 1,000 days.