Future Trends Volume 9: The Internet of Things (IAB UK)


It`s clear that the Internet of Things (IoT) has huge implications for the future of digital technology – and more specifically for the digital advertising industry.


This new white paper from the IAB’s Future Trends Working Group highlights some of the key things to be aware of as this technology develops.


Experts from Future Foundation, Initiative, Walt Disney, Partners Andrews Aldridge, CEG Europe and the IAB offer their thoughts on the latest trends in this rapidly developing sector.


This is the ninth in a series of whitepapers from the IAB’s Future Trends Working Group, an informal group which meets on a quarterly basis to look at the impact of changes in technology on IAB stakeholders over the next 1,000 days.