Future Trends Volume 8: The future of data (IAB UK)


This new whitepaper from the IAB’s Future Trends Working Group examines key developments in data.


Experts from Brilliant Noise, Future Foundation, Initiative, Sizmek and the IAB offer their thoughts on the latest trends and developments impacting on data’s role in digital marketing.


This is the eighth in a series of whitepapers from the IAB’s Future Trends Working Group, an informal group which meets on a quarterly basis to look at the impact of changes in technology on IAB stakeholders over the next 1,000 days.