Content diversity as a media strategy
How to create an attractively diverse content portfolio for the visitors of your media brands? How can this help you stand out against competitors? This workshop showcases lessons learnt from a large scale research project and insights from media executives.
This meeting will focus on how having an attractive diversity of content is a core component of the product differentiation strategy of all media companies. Results will be presented from the Diamond project, fundamental reserach project by academic and industry speakers.