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BAM Marketing Congress

08:00 - 17:00
bam marketing congress 2018

Op donderdag 6 en vrijdag 7 december is het weer tijd voor het jaarlijkse Marketing Congress. Voor deze 37ste editie in Brussels Expo zorgt de BAM opnieuw voor een sterk programma met heel wat interessante sprekers binnen het thema The Meaningfulness of Marketing. Tijdens het congres wordt eveneens voor de vierde keer de award voor Belgium’s New Brand of the Year uitgereikt.

Meer dan 40 bedrijven worden vertegenwoordigd in The Marketing Village. Marketers kunnen er zich op de hoogte stellen van de beste en nieuwste oplossingen die beschikbaar zijn op de markt.


Programma – 6 december

  • 8u00: Breakfast & Learn
  • 9u30: Opening Jean Cornet, President of the Congress Inspirators, and host Marcus Orlovsky, Bryanston Square
  • 9u40-10u25: Keynote Bob Hoffman (Ad Contrarian) – Marketers Are From Mars, Consumer Are From New Jersey
  • 10u30-12u30: Technology and speed fighting each other

The two AI: conscious and unconscious – Hugues Bersini (Université Libre de Bruxelles)
Retail Media, the next marketers hope – Alfred Levi (AholdDelhaize)
Le Marketing sera prédictif ou ne sera plus! – Stéphane Amarsy (Inbox)

  • 12u30: Networking Lunch (Lunch & Learn)
  • 14u10: Battle of the Voices
  • 14u25-16u15: The Miracle of Redesigning Relationships

What creates meaningful work and meaningful marketing? – Jos de Blok (Buurtzorg)
Connecting brands with local economy – Koen Delvaux (Joyn)
How to realise an efficient marketing campaign for a brand, and at the same time be socially involved? – Elisabet Lamote (Trooper)

  • 16u20: Marketer of the Year’s point of view (FR)
  • 16u45-17u20: Keynote Tom Goodwin (Zenith Optimedia) – Advertising for the Post Digital Age
  • 17u20: BAM Networking Drink & Party
  • 22u00: Closing

Programma – 7 december

  • 09u05: Opening Marcus Orlovsky
  • 09u10-10u00: Keynote Simon White (FCB WEST) – What’s the purpose of brand purpose?
  • 10u05-12u10: Creating Happiness in The Middle of The Congress

The Story of an unusual chocolate bar – Ynzo Van Zanten (Tony’s Chocolonely)
Sustainable fashion and the importance of storytelling – Ellen Kegels (LN Knits)
Happiness is creating value as people, with people, for people – Christophe Fauconnier (Innate Motion Group)

  • 12u15: Marketer of the Year’s point of view (NL)
  • 12u40-13u00: Award Announcement Belgium’s New Brand of Year 2018
  • 12u55: Networking Lunch (Lunch & Learn)
  • 14u30-14u40: 90 Seconds startup presentations
  • 14u45-16u30: Death and Rise of Media Tycoons

The existential Threat of Big Tech – Franklin Foer (The Atlantic)
RTBF Journey: content first – Xavier Huberland (RTBF)
How is media doing in the Middle East? – Yaser Bishr (Al Jazeera)

  • 16u35: Keynote Peter Schelstraete (Ubuntoo) – The Architect of Value
  • 17u00: Closing