RetrieverAsia offers you a whitepaper that can be helpful when creating a media plan. Download it here for free.
A good media plan makes sure the right target audience is confronted with an advertising image conveying the right message at the right time with the right frequency.
This may sound obvious, but in actual practice the most difficult part is to get it right. And Anno 2015, you also want to be aware of interaction opportunities with your target group.
In this whitepaper we will take you by the hand and outline the main aspects relevant to creating a media plan. We will present you with some practical guidance which enables you to create or to manage the best possible media plan.