This report describes how geotargeting works and the opportunities it creates for advertisers with the aim of educating the market.
Geotargeting is about reaching a target group on the basis of geographic criteria. It involves taking account of a product`s features and people`s purchasing behaviour to reach a target group at a time when it is most easily influenced and when the message has the maximum relevance and benefit. The key questions the marketer needs to ask are: where is the user, where does the user go and where does the user usually spend time?
Read the report to find out more.