IAB Europe values European Programmatic Market at €2.1bn in 2013


At its panel at dmexco 2014 today, IAB Europe announced that it has joined forces with IHS Technology to size the programmatic market at a European level1. Recognising the growing importance of programmatic within the digital advertising ecosystem, IAB Europe sees the need to deliver greater insight on this area. This is the first such initiative by a digital advertising industry body.


The research shows that the programmatic market in Europe leaped 111% from €0.98bn in 2012 to €2.08bn in 2013.