Tag: Statista

Super Bowl Ad Prices Doubled Since 2003

When Super Bowl XLIX kicks off on February 1, the NFL championship won`t be the only title that`s on the line. With more than a hundred million viewers glued to the TV in the U.S. alone, marketers and advertisers will compete for the unofficial title...

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The Paywall Effect Is Cooling Off – The New York Times

The New York Times paywall has been a remarkable success since its introduction in March 2011. The digital subscription model enabled the Times Company to stabilize faltering circulation revenue, as digital subscriptions offset the losses of the Time...

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