Stevia: How sweet is your life?


On the 26th of March 2015, during the Shopper`s Day at Kinepolis Imagibraine, The Cube presented a cross data study about the perception of artificial and natural sweeteners. The study crossed media analyses with opinion surveys (conducted by the company AQ Rate).


The main questions of the study focused on:

  • What is the perception of stevia?
  • Are people aware of stevia?
  • Is stevia linked to the new Coca-Cola family member ‘life`?


The aim was to generate a complete view and to make specific insights emerge about this topic.


Discover the presentation below.

Want to see more? Don`t hesitate to contact Aurélie Tinel, Business Development Manager at The Cube, at 0491-150752 or