Digital Ad Spending in France Nears 1.5 Billion in H1 2015 – Mobile is a priority for France’s advertisers this year

Economy in France may be in the doldrums, but the country`s digital advertising market is thriving. According to the most recent edition of the “Observatoire de l`e-pub”, issued by le Syndicat des Régies Internet (SRI) in collaboration with PricewaterhouseCoopers (PwC) and the Union des Entreprises de Conseil et Achat Media (UDECAM), digital ad spending in France reached €1.49 billion ($1.98 billion) net in the first half of this year, a gain of 3.5% compared with H1 2014.

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