Spending on digital ads in France is expected to pass the $3 billion mark this year and account for 20.2% of total media ad spend, with this number increasing to 21.3% in 2015, according to eMarketer`s latest forecasts. Overall, digital ad spending in France will see stronger growth this year, and eMarketer predicts an increase of 7.0% in 2014, compared with just 4.0% last year.
Mobile ad spending will help drive digital ad growth throughout the forecast period and will account for 14.7% of total digital ad spending in France in 2014, with this number expected to rise to 22.2% next year. eMarketer estimates that by 2018, investments in mobile ads will account for over half of all digital ad spend in the country.
Mobile ad spending in France continues to show significant growth and will rise by 80.0% this year to just over $448 million, up from more than $249 million in 2013, eMarketer estimates. By 2016, spending on mobile ads in the country will pass $1 billion.
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