Mesmerizing marketing & captivating communities

Knowledge is power. Discover all insights on how to stay ahead of the curve, strengthen your skills and find new ways of thinking and problem solving in strategic marketing.

#smdayBE started in 2010 after a bet with the website Mashable. Back then, Social Media Day Belgium was a yearly event informing marketers on all insights of social media. In 2015, the event transformed into Strategic Marketing Day. A broader approach with specific modern marketing topics highlighted over several editions per year.

Program

• 09:00 – 10:00: Welcome & registration
• 10:00 – 10:15: Introduction by our host Erwin Jansen
• 10:15 – 10:20: Start & introduction of the morning sessions, powered by the Community Brand Network
• 10:20 – 10:45: Nele Pieters (RPPRT) – The Community Brand Shift
• 10:45 – 11:10: Stephanie Duval (RPPRT) – The Power of True Influence
• 11:10 – 11:35: Eva Ketels & Bert Gybels (We Like You) – Building your Community a Home
• 11:35 – 12:00: Topic to be confirmed soon
• 12:00 – 12:15: Nele Pieters & Stephanie Duval (RPPRT) – Wrap-up of the morning sessions by the Community Brand Network
• 12:15 – 13:15: Lunch offered by Wunderman Thompson
  
• 13:15 – 13:45: Freek Stevens (Punchline) – Zwijgen is geen optie, het belang van preken voor eigen kerk
• 13:45 – 14:15: Kirsten Wagenaar (Bind Netherlands) – Communitybuilding als strategisch marketing middel om klantrelaties te optimaliseren en kapitaliseren
• 14:15 – 14:45: Mick Vanlimbergen (1899 Digital Marketing) – Building football communities: the FC Barcelona case
• 14:45 – 15:15: Coffee break
• 15:15 – 15:45: Koen Stevens (Ambassify) – A tool, tactics & transformation: a road trip to modern customer-centric marketing & communication
• 15:45 – 16:15: Denis Ghys (Wunderman Thompson Belgium) – Worldwide community marketing; the power for your brand
• 16:15 – 17:30: Networking & drinks offered by Wunderman Thompson