In a world where consumers even pay not to see commercial messages and personalised messaging becomes the standard, data driven creativity becomes a key asset in a future proof marketing approach. This session will show you, based on examples, the endless possibilities of dynamic creative optimisation.

Voor wie? Iedereen die met (digitale) mediaplanning en -buying bezig is.

Niveau: Basic.

Spreker: Pieter Jadoul, Media Director van Adsomenoise.