In a world where consumers even pay not to see commercial messages and personalised messaging becomes the standard, data driven creativity becomes a key asset in a future proof marketing approach. This session will show you, based on examples, the endless possibilities of dynamic creative optimisation.

Destiné à qui ? Tout qui est en charge du media planning et buying (digital).

Niveau : Basique.

Orateur : Pieter Jadoul, Media Director d’Adsomenoise.