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BAM B2B Seminar: How to integrate technology in a B2B marketing strategy

18:00 - 21:00

Do you know how to integrate technology in a B2B marketing strategy?

In this seminar, organised by the Expert Hub B2B of the Belgian Association of Marketing, we will dive into some specific topics to get you started.

We will also focus specifically on how Artificial Intelligence can boost innovation in the B2B sector. Confirmed speakers include Stefan Herebosch, Kevin Françoisse, Renout Van Hove and Sven Arnauts.


  • These B2B bots are made for more than talking – Stefan Herebosch (Upthrust)
  • Artificial Intelligence in B2B – Kevin Françoisse (Sagacify)
  • Focus: How will AI boost innovation in B2B?

How to integrate AI tools in your Marketing operations? – Renout Van Hove (Growthagent)
How AI, Chatbots, etc. will transform your B2B Business – Sven Arnauts (Delaware)