Rossel lanceert verticale videofeed
Om tegemoet te komen aan de evoluerende manier waarop nieuws wordt geconsumeerd en de toename van ongecontroleerde informatie, introduceert Rossel een innovatieve verticale videonieuwsfeed.
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Tag: eMarketer
Digital Ad Spend in France to Hit $3 Billion This Year
Spending on digital ads in France is expected to pass the $3 billion mark this year and account for 20.2% of total media ad spend, with this number increasing to 21.3% in 2015, according to eMarketer`s latest forecasts. Overall, digital ad spending i...
Lees meereMarketer: Eight Trends to Watch for Social Marketing 2015
The following topics are presented: How marketers are budgeting and organizing for paid vs. organic social marketing Why mobile is critical and how video fits in How real-time marketing is evolving and what this means for marketers Why ...
Lees meerDe tv-reclame markt groeit (in absolute cijfers) in de VS sterker dan online videoreclame
Een vreemde voorspelling als blijkt dat online videoreclame de laatste jaren een spectaculaire groei met gemiddeld meer dan 40% per jaar kende in de VS. Na 2014 zal de groei wel afnemen tot 14% in 2018. Dit betekent dat in 2018 de omzet van tv-reclam...
Lees meerDriven by Facebook and Google, Mobile Ad Market Soars 105% in 2013
Last year, global mobile ad spending increased 105.0% to total $17.96 billion, according to new figures from eMarketer. In 2014, mobile is on pace to rise another 75.1% to $31.45 billion, accounting for nearly one-quarter of total digital ad ...
Lees meerOlder Mobile Users Adopt Tablets Around the World
Tablets have reached far beyond the ranks of early adopters and into the hands of older mobile adults across mature markets, according to research from Deloitte. Read the results in the document....
Lees meerKey Digital Trends 2014
This presentation addresses these key questions: What is the role of mobile devices within today`s multiscreen, multiplatform landscape? How do social media and video content bridge consumers` cross-screen interactions? How are connected...
Lees meerUK Digital Ad Spending: Driven by Mobile, Digital Will Soon Be Half of Ad Sector
UK digital advertising spending will reach £6.1 billion (over $9.68 billion) this year, eMarketer estimates, and rise another 37.7% between 2013 and 2017, when it will tally £8.4 billion (around $13.33 billion). By 2016, digital ad investments will...
Lees meerRobust Social Ad Growth to Continue in Europe
Social spending as a share of the total will line up around 8% across Europe. Social network ad spending is continuing to grow robustly in Europe, eMarketer believes. Read the full article for more details....
Lees meerTwitter Forecast Up After Strong Mobile Showing
According to a new forecast by eMarketer, Twitter`s ad revenue could more than double this year to reach $583 million. This surge in ad dollars is largely powered by an increased interest in mobile advertising on Twitter. Mobil...
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