Spending on digital ads in France is expected to pass the $3 billion mark this year and account for 20.2% of total media ad spend, with this number increasing to 21.3% in 2015, according to eMarketer`s latest forecasts. Overall, digital ad spending i...
Lees meer
The following topics are presented: How marketers are budgeting and organizing for paid vs. organic social marketing Why mobile is critical and how video fits in How real-time marketing is evolving and what this means for marketers Why ...
Lees meerEen vreemde voorspelling als blijkt dat online videoreclame de laatste jaren een spectaculaire groei met gemiddeld meer dan 40% per jaar kende in de VS. Na 2014 zal de groei wel afnemen tot 14% in 2018. Dit betekent dat in 2018 de omzet van tv-reclam...
Lees meerLast year, global mobile ad spending increased 105.0% to total $17.96 billion, according to new figures from eMarketer. In 2014, mobile is on pace to rise another 75.1% to $31.45 billion, accounting for nearly one-quarter of total digital ad ...
Lees meerTablets have reached far beyond the ranks of early adopters and into the hands of older mobile adults across mature markets, according to research from Deloitte. Read the results in the document....
Lees meerThis presentation addresses these key questions: What is the role of mobile devices within today`s multiscreen, multiplatform landscape? How do social media and video content bridge consumers` cross-screen interactions? How are connected...
Lees meerUK digital advertising spending will reach £6.1 billion (over $9.68 billion) this year, eMarketer estimates, and rise another 37.7% between 2013 and 2017, when it will tally £8.4 billion (around $13.33 billion). By 2016, digital ad investments will...
Lees meerSocial spending as a share of the total will line up around 8% across Europe. Social network ad spending is continuing to grow robustly in Europe, eMarketer believes. Read the full article for more details....
Lees meerAccording to a new forecast by eMarketer, Twitter`s ad revenue could more than double this year to reach $583 million. This surge in ad dollars is largely powered by an increased interest in mobile advertising on Twitter. Mobil...
Lees meer