The Connected Life of Digital Natives



This Bulletin brings you an analysis of the 16-24 demographic including their digitally focused media consumption, how they are seeking to connect with brands online and the multiple devices used as part of their everyday lives.


Key findings:

  • The 16-24 demographic are the most digital age group: 89% are online
  • Digital Natives media consumption is migrating online
  • Devices create an ‘always on’ experience for 16-24s: 43% access the internet via a mobile
  • Digital Natives buy more products online than the average European
  • 83% have liked/become a friend of a brand on a social network