This Bulletin brings you an analysis of the 16-24 demographic including their digitally focused media consumption, how they are seeking to connect with brands online and the multiple devices used as part of their everyday lives.
Key findings:
- The 16-24 demographic are the most digital age group: 89% are online
- Digital Natives media consumption is migrating online
- Devices create an ‘always on’ experience for 16-24s: 43% access the internet via a mobile
- Digital Natives buy more products online than the average European
- 83% have liked/become a friend of a brand on a social network
Source: IAB Europe
E-mail: communication@iabeurope.eu