What a difference two years makes. Tablet usage increased 282% between Q1 2011 and Q1 2013, with the number of consumers in the 31 GlobalWebIndex markets* using mobile to get online growing by 60%.
Some key findings from GlobalWebIndex Stream Device ReportQ1 2013:
Android had the highest Q1 2013 mobile penetration, with 543.8 million users aged 16-64 throughout GWI markets. The OS does not yet dominate the tablet market, but is projected to account for 80% of smartphone users and nearly 70% of tablet users by 2016.
Despite iOS` lead in key marketsincluding its 53% share of the US smartphone marketApple owns just 16% of the global smartphone market. This leads us to theorize that iOS could become a secondary platform for app developers.
The tablet market is distinct from the smartphone market. Smartphone owners tend to be younger and slightly more male, but not fixated on income. In contrast, tablet users tend to be more middle-aged and male, but also wealthier than average.
Gaming remains the most popular app category, with Google Maps and Facebook among the most used types of apps globally.
Neither BlackBerry nor Windows 8 has achieved major platform dominance; despite its prominent product launch, Windows 8 accounted for just 9.8 million tablet users in Q1 2013.
In the document you can find the full article.
*Argentina, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Malaysia, Mexico, Netherlands, Philippines, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Taiwan, Thailand, Turkey, UAE, UK, USA, Vietnam