Jean-Marc Auverlau, Managing Director L’Oréal Benelux, will discuss with BMMA members around a pleasant lunch.

A workshop on User Experience will follow our traditional lunch and will be hosted by Dominique Mangiatordi, CEO of OPP.

Programme

12am – 2pm: Lunch – Meet the Augmented Customer

Digitalization has been playing its role for a long time at L’Oréal, where the consumer is at the heart of the company’s entire strategy. Exclusively for the BMMA, Jean-Marc Auverlau lifts a corner of the veil to show us more about this brand.

2.15pm – 4.30pm: Workshop – Get inside the mind of the Augmented Customer

Take a look into the Augmented Customer era. In two hours and fifteen minutes, this workshop by Dominique Mangiatordi will guide you through the latest user experience (UX) trends and innovations, with concrete examples, techniques, and step-by-step methodology.