Online privacy is a charged topic. While initiatives such as the GDPR define clear – and legally binding – guidelines, one question remained largely unanswered: how does the Belgian consumer truly feel about sharing personal information with companies and organisations?
The answer may surprise you.
Based on a recent global survey by Global Data & Marketing Alliance …
- 42% of Belgian respondents are willing to share personal data if there’s a clear advantage in it for them
- 21% refuse to share any personal data
- 25% say they don’t worry about their data at all
So, what does that mean for your marketing? And how can you leverage these insights in an ethically responsible way? Join us at our next forward-thinking session on the future of marketing!