De omzet van mobiele advertenties wereldwijd is met 64 procent gestegen van 19,3 miljard dollar in 2013 naar 31,9 miljard (23,9 miljard euro). Dat heeft branche organisatie Interactive Advertising Bureau donderdag bekend gemaakt. Binnen ...
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More than 1,000 advertisers, agencies and publishers from 29 markets were surveyed to provide clarity on the current adoption of programmatic and stakeholder perspectives on its potential for strategic competitive advantage. Over 90% say they will in...
Lees meerThis White Paper aims to help advertisers, agencies and publishers formulate their programmatic strategies by detailing some key factors to consider....
Lees meerAt the 9th edition of its annual Interact conference IAB Europe today announced that online advertising grew 11.6% to a market value of 30.7bn in 2014. The AdEx Benchmark research the definitive guide to the state of the European on...
Lees meerAdvertising is essential to the success of the European digital market. It has a key role in helping fund digital content, services and applications, making them widely available at little or no cost, as well as driving growth in the digital sector....
Lees meerCampaigns measuring viewability or specifically viewable ad impressions are today proving to deliver on the drive towards quality for brand advertisers as they seek guarantees for their marketing investments. Viewability is equally bolstering premiu...
Lees meerTijdens de dmexco conferentie in Keulen heeft IAB Europe aangekondigd dat het met IHS Technology heeft samengewerkt om de omvang van de programmatic markt op Europees niveau te meten. Aangezien het een belangrijkere plaats krijgt in digital advertisi...
Lees meerAt its panel at dmexco 2014 today, IAB Europe announced that it has joined forces with IHS Technology to size the programmatic market at a European level1. Recognising the growing importance of programmatic within the digital advertising ecosystem, I...
Lees meerThe IAB Europe Programmatic Trading White Paper addresses current challenges faced by the industry, including the control over big data, transparency and the role of Programmatic Trading in the digital advertising mix. The launch of IAB ...
Lees meerThe real-time digital economy is here, turning many industries upside down and leaving marketers across Europe wrestling with empowered customers and digitally fuelled competition. Marketers face an explosion of data and platforms that are transformi...
Lees meerMobile display surpasses 10% share of total display for the first time Online video breaks 1bn barrier Paris 20 May 2014 At the 8th edition of its annual Interact conference IAB Europe today announced that online advertising ...
Lees meerThis bulletin from Mediascope Europe brings you an analysis of automotive consumers focusing on how today`s online environment, with multiple internet devices, is impacting their media behaviours and brand connections. Key insights: Auto...
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