Online time now exceeds offline media consumption globally

Consumers are now spending more time with online media than they are with traditional forms of media. Globally digital including social media and mobile internet usage now accounts for 57% of daily media time.

Digital 2013 – A Global Analysis of How Consumers Spend Their Media Time is based on more than 32,000 internet users from 31 countries, with surveys answered in the final quarter of 2012.