The pandemic has changed the way people shop around the world. It has motivated more shoppers to go online and challenged online retailers. Inflation and economic uncertainty have reinforced the importance of price and promotions for shoppers, but to maintain a competitive advantage, brands and retailers need to be aware of other values shoppers seek.
While we live in a world full of data about ecommerce, important questions remain unanswered.
- What really makes shoppers click ‘buy’ in their online baskets?
- Why do they visit different ecommerce retailers for the same categories?
- Where are post-pandemic trends netting out?
eCommerce ON is a global study with insights from over 69.000 online shopping trips in 19 countries and 15 categories. It provides foundational insights on category shopping, demographics and device usage, online retailer choice drivers and category priorities. It explores shopper triggers and barriers and fills in the gaps in online shopper behaviour.
Get foundational insights about ecommerce and what motivates people to click. The free booklet of Kantar explores some of the post-pandemic highlights and accelerated trends in ecommerce.