Carat’s Top 10 Trends for 2016


Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.

The trends for 2016 are all growing in importance, and will all have implications for clients.

This year`s trends involve two big themes:

  • The rise of closed, competing ecosystems
  • The development of artificial intelligence and actionable measurement