Après un premier tour, les nominés de la dixième édition des Cuckoo Awards sont connus.
En plus des Effectiveness Awards et un Creativity Award, la BDMA distribue cette année également un Diamond Cuckoo Award, qui récompense la meilleure campagne toutes catégories et donc se distingue aussi bien en efficacité qu’en créativité.
Ci-dessous vous trouverez l’aperçu des nominés.
Creativity Cuckoos
B2B
– The Fat Lady: Autopromo
– TBWA Brussels: Bpost, The DM you didn`t know about
– BBDO: JCDecaux, JCDecaux Street View Unpaid Bills
– BBDO: Media Marketing, Media Marketing Radio Activation
B2C
– Mortierbrigade: KIA, KIA the car not the show
– Ogilvy: Centrum ter Preventie van Zelfdoding, Zelfmoordlijn – Would you answer this suicide call?
– LDV: Special Olympics, Special Olympics Belgium – Kevin De Bruyne
– DDB Brussels: CEBAM, Don`t google it
– Famous: Delta Lloyd Life, het factureerbare gesprek
– Famous: Thomas Cook, Neckermann Tomorrowland
– BBDO: Brussels Airlines, Flightball by Brussels Airlines
– BBDO: Tabasco, Addtaste
– BBDO: Vier, Stalker
– BBDO: Lidl, Lidl home delivery
Effectiveness Cuckoos
B2B
Best Targeted Cuckoo
– BBDO: Mercedes-Benz, Mercedes C-class puts you in the spotlight
– BBDO: JCDecaux, JCDecaux Street View Unpaid Bills
– Emakina: Starwood, Starwood Astra improving Starwood`s international communication
Best Use of Media Cuckoo
– BBDO: Mercedes-Benz, Mercedess C-class puts you in the spotlight
– Emakina: Starwood, Starwood Astra improving Starwood`s international communication
Best Integrated Cuckoo
– Ketchum: IBM, watscooking
– Emakina: BERU, The BERU campaign ‘Enter the legend’
B2C
Best Targeted Cuckoo
– Ogilvy: European Parliament, Storychangers.eu
– Ogilvy: Toerisme Vlaanderen, Flanders Fields on Facebook – Linking the history of the region with the history of families
– DDB Brussels: CEBAM, Don`t google it
– DVN: BMW, BMW 7e e-mailing
– Famous: Thomas Cook, Neckermann Tomorrowland
– Lunchgarden: Yes we lunch (loyalty program)
Best Use of Media Cuckoo
– Ogilvy: European Parliament, European Elections – social media campaign
– LDV: Special Olympics, Special Olympics Belgium – Kevin De Bruyne
– BBDO: Pearl Opticiens, Koppelverkoop op Tinder
– Darw!n: KU Leuven, Ontdek de wereld
Best Integrated Cuckoo
– Mortierbrigade: KIA, KIA the car not the show
– Ogilvy: Centrum ter Preventie van Zelfdoding, Zelfmoordlijn – Would you answer this suicide call?
– Bubka: Bosto Panzani, Bingo with Bosto
– Famous: Delta Lloyd Life, het factureerbare gesprek
– BBDO: Ethias, AlterEthias
– Emakina: Audi Import Belgium, The Audi e-tron pre-launch test drive week
