Op donderdag 20 mei werden de AMMA uitgereikt.
Dit is dé hoogmis van de mediasector waar de beste bureaus, adverteerders, reclameregies, merken, onderzoeken en campagnes in de bloemetjes worden gezet.
De uitreiking gebeurde via een livestream op het videoplatform AMMAstream.be.
Een helder overzicht van alle categorieën en winnaars vindt u hieronder.
Gino Baeck, voorzitter van CommPass
Juryvoorzitster Christine Jean (AG Insurance)
Presentator Christophe Stienlet
MEDIA AGENCY OF THE YEAR
PHD
Mindshare
Mediacom
MEDIA ADVERTISER OF THE YEAR
Steven De Deyne (Proximus)
Catherine Closset (Renault)
Ifke Nauwelaerts (Lidl)
Christophe Stienlet & Steven De Deyne
MEDIA PERSONALITY OF THE YEAR
Luc Suykens (UBA)
MEDIA SALESHOUSE OF THE YEAR (BIG PLAYERS)
GOLD: JCDecaux
SILVER: RMB
BRONZE: DPG Media
Rossel Advertising
IP Belgium
Wim Jansen (JCDecaux) & Bart Kuypers (MediaSpecs)
MEDIA SALESHOUSE OF THE YEAR (DEDICATED PLAYERS)
GOLD: Trustmedia
SILVER: Transfer
BRONZE: NP
Vice Belgium
LN24
MEDIA BRAND OF THE YEAR
GOLD: LN24
SILVER: VTM
BRONZE: Vice
Sabato
RTL
THE STAND-UP AWARD
MIVB/STIB
MEDIA RESILIENCE OF THE YEAR
GOLD: Clear Channel – Platform for good during Covid crisis
SILVER: Trustmedia – Lock down? Stand up!
BRONZE: DPG Media – A year of encouragement
Bpost Media – Action mobile postcard
RTL Belgium – Belges à domicile
BEST MEDIA STRATEGY
GOLD: Mindshare & TBWA – SuperPlus (Delhaize)
SILVER: PHD – #samenerdoor (Telenet)
BRONZE: Maxus – Think Possible (Proximus)
Space – When Media Mobilise (Bpost Bank/Bpost Banque)
Pivott – Spicing Up! (Santa Maria)
MEDIA RESEARCH OF THE YEAR
GOLD: GroupM – [m]Response meets [m]Score
SILVER: RMB – MediaXtend
BRONZE: Bpost – PaperMail ROI research project
DPG Media – Attention and online video quality
Space – Alpha, attention to advertising
BEST CREATIVE MEDIA USE
GOLD: De Vloer – Missing Fans (RBFA & Child Focus)
SILVER: Maxus – Sunset (Proximus)
BRONZE: Bebat – Pachamama (Bebat)
Havas Media – Christmas Radio (Devos Lemmens)
Wavemaker – Spoiler Alert (Mikado)
BEST USE OF DATA & PERFORMANCE
GOLD: Semetis – Reducing Waste by Predictive User Scoring (Ardennes-Etape)
SILVER: Semetis – Fully Automated Profit Engine (DMLights)
BRONZE: Mediacom – Ghost of Tsushima (Playstation)
AdSomeNoise – Compare (Test Aankoop/Test Achats)
Mediacom – Always-On Performance Strategy (D’Ieteren)
BEST USE OF INTERACTIVE & SOCIAL
GOLD: Semetis – New Reality Through Conversational Marketing (VOO)
SILVER: GroupM – Rouge Signature (L’Oréal)
BRONZE: Space – Objective Signatures (Solidaris)
Space – Optimizing the Optimum (Samsung)
Maxus – Light & Free (Danone)
BEST USE OF NATIVE & CONTENT
GOLD: DPG Media – Krasse Knarren by VDAB (Humo)
SILVER: PHD – Generation Woke Engages its Audience (wtFOCK/SBS Belgium)
BRONZE: Fimare Consulting – Talking About Death During the Pandemic (DELA)
Wavemaker – Lockdown Challanges (Oreo)
Mediaplus – Straight to the Soul of Coffee (De’Longhi)
INNOVATION & DEVELOPMENT OF THE YEAR
GOLD: UMA – Some transparancy at last (UMA Digital Benchmark)
SILVER: JCDecaux – DOOH powered by VIOOH (JCDecaux)
BRONZE: AdSomeNoise – Cookieless Advertising (Overstock Garden)
Semetis – Predictive User Scoring (Ardennes-Etape)
De Productiepartners – Integratieplatform tussen merken en content makers (Famework)
Bart Kuypers, Manager van MediaSpecs, mocht de prijzen uitreiken in de categorie Media Saleshouse of the Year.
Gregory Vandenschrick (RMB) & Bart Kuypers (MediaSpecs)
