Laden Evenementen

Trade & Shopper Marketing Congress

12:00 - 17:00

“Winning at the moment of purchase”

In today’s shopper journey, every touchpoint counts, but the crucial moment is when the shopper takes the final purchase decision – regardless whether this happens online or offline. Defining the right assortment, implementing the highest visual merchandising standards, investing in the right activation tools… This is where solid analysis and excellence in execution make the big difference. Because if you mess up at the moment of purchase, all other efforts along the shopper journey are wasted.

How can you make sure you don’t miss ‘the’ decisive moment of truth?

RetailDetail and LD&Co have invited a selection of experienced professionals to present their vision and to share best practices and winning strategies. Learn from the best in order to win at the moment of purchase. An interactive knowledge and network event.


  • Bart Pelgrims (Associate Director, Category Development – Coca-Cola European Partners)
  • Dieter van Duynslaeger (Associate Director, Shopper Marketing – Coca-Cola European Partners)
  • Katrin Sano (Category Manager Belgium – McCain Foods Belgium)
  • Yannick Engelen (Business Development Manager – Mondeléz International)
  • Dennis Van Ravenstijn (Marketing & Category Management Lead – Philips Lighting Benelux)
  • Jonas Deprez (Founder & CEO – Daltix)
  • Luc Desmedt (Managing Director & Moderator – LC&Co)


Early Traders (€345 i.o. €445) available until 11 May
Regular Traders (€445) available from 12 May

Language: Dutch (slides in English)