Tools, Tactics & Transformation. Modern marketing demystified

Voor deze editie van de Strategic Marketing Day (#smdayBE) op donderdag 28 maart zijn we te gast bij Mediahuis.

Na de focus op ‘revenue’ bij de vorige editie, kijken we eind maart vooral naar Tools, Tactics & Transformation. Waar staan we nu met transformatie? Met welke nieuwe tools en technologieën moeten we rekening houden? Wat houdt het tactische spel van de moderne marketing in?

Programma

• 10:00: Welcome & Registration
• 10:30-12:30: Keynote sessions

10:30: Bart Decoster (Mediahuis Connect) – Transformed readers and tactical media, welcome by Mediahuis
10:45: Renout Van Hove (Growthagent) – AI tools you can use today; demystifying the fugazi around AI
11:15: Cedric Royer (Spring.systems, author of ‘Jump: A Framework for Organizations to Thrive in the Age of Disruption’) – What a marketeer can do in the age of the Maelstrom to help your company thrive
12:00: Geert Desager (Mediahuis Connect) – The key in business transformation; collaboration in stakeholder levels

• 12:30-13:30: Lunch @ Mediahuis
• 13:30-15:00: Afternoon sessions

13:30: Jeroen Joosens (Onlyhumans) – Recruitment or (Employer) Branding?
14:00: Koen Stevens (Ambassify) – A tool, tactics & transformation: a roadtrip to the modern customer centric marketing & communication
14:30: Andreas Creten (madewithlove) – Product marketing from an engineer’s perspective

• 15:00-15:30: Coffee break @ Mediahuis
• 15:30-17:00: Afternoon sessions

15:30: Bart Van Der Vurst (element61) – Being smarter in Digital Marketing using Data & Artificial Intelligence
16:00: Michael Humblet (Chaomatic) – Build your thought leadership & leverage your personal brand

• 17:00: Networking drink @ Mediahuis