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Social Media Summit

12:45 - 18:00

Successful social media strategies during the pandemic

How brands have leveraged the power of social media during the crisis. In the past weeks, the world has been facing the Covid-19 pandemic. It is not a surprise that all businesses have been impacted. Brands are scrambling to respond to the pandemic gripping the world and to develop appropriate communication strategies to connect with customers. Brands that engage with their customers effectively and empathetically are those that will resonate the most during and after a crisis.

In this context, social media have a more important role than ever. Shape the future of social media by joining us at the Summer edition of the Social Media Summit and discover the upcoming challenges of the social media landscape. You will be inspired by great cases and talented speakers including top brands, agencies and technology companies. Some examples of the topics that will be discussed: social commerce, personalization, the rise of social listening, the increased use of social media for customer service, the higher adoption of augmented reality, video content and influencer marketing, the social media strategies deployed during the Covid-19 crisis and many more.