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Social.Lab: Voice Marketing Academy

13:30 - 16:00

Ready for an inspirational afternoon?

Ogilvy Social.Lab and Google will team up for a conference on Voice Marketing. These days, voice assistants are popping up everywhere. It is expected that these will be the most commonly used top devices in the next 5 years.

80% of voice assistant users say they would like to engage with brands via their digital assistant. Voice Marketing therefore no longer is a future trend but a new advertising channel marketers need to deal with.

From key figures to case studies, this Social.Lab Academy session will go deeper into what Voice Marketing is today, what it will be tomorrow and how advertisers can start leveraging it in the future.

This session is limited to brands, institutions and corporations.


Mathieu Gillain (Global Head of Media, Social.Lab)
Laura Nys (Automation Lead Belgium, Google)

Contents of the session

  • 13:30 – 14:00: Welcome
  • 14:00 – 15:30: Voice Marketing
  • 15:30 – 16:00: Q&A


Sign up for the event to get your seats. For people who subscribed to the session, there will be some surprises ahead of the conference.