How Programmatic Advertising is dominating traditional advertising in 2021
Programmatic advertising trends for 2021 promise an exciting time for digital marketing. Indeed, if there was ever a method of advertising keeping the industry on its toes, it’s programmatic. After the initial impact of Covid-19 on the advertising sector, programmatic is once again experiencing a marked resurgence. Businesses of all sizes are displaying an increasing appetite for targeting and upgrade their digital strategies. And programmatic advertising is set to thrive.
For example, the use of artificial intelligence (AI) in programmatic advertising will continue to increase because it offers the marketers with a deluge of data that allows them to target the right people at the right time, on the right channel and device, with the right message. Another exciting field for programmatic is the wearables: their market penetration has grown exponentially in the last few years. As the wearable environment expands, programmatic ad tech’s inherent ability to track, analyse, and optimise campaigns will attract more significant opportunities based on more accurate users and ad consumption data.
Join us on June 10th at the Programmatic Advertising Summit and discover the trends that will dominate the digital advertising landscape in 2021. You will be inspired by great cases and talented speakers including top brands, agencies, publishers and technology companies. Some examples of topics that will be discussed are DOOH (Digital Out of Home); worldwide growth of in-house programmatic; AI & Blockchain in programmatic advertising; 5G; wearables; personalisation in advertising; programmatic audio; third party cookies; rise of investment (compared to other media); smart TV and video advertising trends; e-commerce; new programmatic opportunities in gaming; omnichannel; third party evolution; digital radio; machine learning; providing the customer with a more personalized and engaging experience and TV Ads.