Laden Evenementen

Executive Master in Digital Marketing & Communication

18:15 - 19:30

The Executive Master in Digital Marketing & Communication is particularly delighted to offer you an appointment in person, next Tuesday 4th April, at the Solvay Brussels School, starting at 6.15 pm, with Cédric Cauderlier, winner of Marketing Book of the Year 2021: La stratégie digitale du Marketing­.

Today digital marketing strategies are difficult to define, with a world in perpetual evolution and digital habits evolving really quick, we need to have a good comprehension of the ecosystem.

Cédric Cauderlier is proposing you a vision on the different key elements to define a good digital strategy:

  • What are the actual digital habits of consumers ?
  • How to identify the right target audience ?
  • How to integrate yourself in their digital activities ?
  • How to develop a dedicated customer journey adapted to your target groups ?

Through these topics, you have a better idea on how to develop a pertinent digital strategy adapted to your target audience, and make your company evolve thanks to digital marketing.

We are doubly delighted, because Cédric is also be involved in this Executive Master in Digital Marketing and Communication programme…. You will surely have your questions to ask him… and he can’t wait to give you the answers. Or maybe you are asking yourself a different question…. Is this Executive Master’s in Digital Marketing and Communication really for me, why should I enrol?

There again you will have the answer, thanks to the highly informed explanations given by Hugues Rey, who himself is closely involved with this course and will be responsible for a number of modules.

Just think, so many answers crammed into the short space of two hours…! And, for the more shy among you, a little drink will round out this session, enabling you to ask any questions in private…. While, of course, the bolder souls among you are also welcome!


18h15: Check-in.
18h30: Talk by Cédric Cauderlier, lecturer and author of “La stratégie digitale du Marketing”, elected “Marketing Book of the Year 2021” + Q/A session.
19h00: Programme Presentation by Hugues Rey.
19h30: Networking drink.