Laden Evenementen

Duval Union Academy: Inbound Marketing

10:00 - 16:00

Why inbound is dead, and why you need to start doing it today

Increase your SEO optimised Content Marketing and generate traffic that converts three times as many leads at 62% lower cost than traditional marketing. Create profitable Buyer Personae, as you cannot attract prospects with your content if you don’t know anything about them. Identify KPI’s, set benchmarks and get tons of tips & tricks on conversion optimisation. Be introduced in the development of a content creation and distribution strategy. Get ideas and examples on how to boost your website ROI, and so on.

This Masterclass will give you an understanding of what Inbound Marketing is, how you can apply it in your company, the benefit it brings and what you need to get started. We will build an actual case in teams. You will learn over 20 actionable conversion tips for your website, have a first personae example and a methodology to create other ones and receive a template and methodology to do Customer Journey Mapping.


  • Johan Vandecasteele (Owner and Founder of Leadstreet)
  • Renout van Hove (Martech expert and Founder of Growthagent)


  • 10h00: Welcome and start Masterclass part 1
  • 12h30: Lunch
  • 13h15: Start Masterclass part 2
  • 15h45: Q&A
  • 16h00: Network drink