Cube (Consumer Understanding Belgium) organiseert op 20 februari haar jaarlijks congres. Het event heeft dit jaar als thema ‘Failing Forward’ en zal plaatsvinden in DigitYser in Brussel.

Programma

• 1:30 pm – Doors

• 2:00 pm Welcome by the president of CUBE Ludovic Depoortere

• 2:05 pm Meaningful marketing Koen Van Impe, President of BAM

• 2:25 pm The skills we’ll need for the next decade Jonathan Cornelissen, co-founder at Data Camp

• 3:00 pm Networking break

• 4:00 pm Best of Belgians at ESOMAR
  • Winning the Lottery! Maximising Marketing Effecttiveness Through Data Fusion | Nicole Huyghe – Boobook & Marthe Gruloos – Nationale Loterij
  • Conversational Research | Annelies Verhaeghe – InSites Consulting
  • The brick-and-mortar shopping experience | Alexander Mazurek – Nurama & Caroline Verkest – Telenet & Kaat Van der Goten – Haystack Consulting

• 5:00 pm Keynote battle East vs West: Pascal Coppens – nexxworks vs Tom Palmaerts – Trendwolves

• 6:00 pm Start Networking reception with drinks & bites

• End of the congress is foreseen at 8 pm.