Laden Evenementen

Creative Strategy Night

18:00 - 22:00

Looking for groundbreaking inspiration in strategic planning?

The Expert Center Strategic Planning invites you to meet the strategic planners behind four award winning cases of the Creative Strategy Awards, organised every other year by APG UK. The jury rewards great strategic thinking, based not only on effectivity, but also on creativity, imagination and originality.

Cases & speakers

  • Formula E – Turning defense into attack, presented by Matt Ribeiro (Iris London)
  • Starbucks – From a name on a cup to a powerful act of recognition – how Starbucks reignited itself as a symbol of progress, presented by Raj Thambirajah (Anomaly & ex-Iris London)
  • Beagle Street Life Insurance – Seeing the light because of the dark, presented by Andrew Gibson (Creature)
  • eve Sleep – ‘Switch Off’, presented by Andrew Gibson (Creature)

This night is a must-attend for strategic planners, account managers and marketeers about the added value of creative strategy.