You are cordially invited to listen to Elke Dens and Véronique Vergeynst’s marketing stories on January 23 at the Cercle de Lorraine. Seize this unique opportunity to attend a debate between the two newly elected Marketers of the Year.
Elke Dens, Marketing Director at VisitFlanders
Elke graduated in 2001 as a Communication Scientist at the Catholic University of Leuven. After her studies, she started working there, first as an assistant in mass communication and marketing, and later as a PhD student studying the impact of word of mouth and influentials on travel behavior. It was the beginning of her passion for the tourism industry and it has not disappeared ever since.
In 2004, Elke started out in the national tourism agency VisitFlanders, working on marketing activities to stimulate the domestic market. In 2008, she internally switched positions towards online marketing. In 2012, she became the marketing director, responsible for all marketing activities of the VisitFlanders office in Brussels and the network abroad. Since 2016, she combines this current position with the chairmanship of the European Travel Commission marketing group. Together with 32 European countries, the European Travel Commission strives to build the brand ‘Europe’, and develop and promote it as a long-haul destination.
Véronique Vergeynst, Head of Marketing, Brussels Airport Company
Véronique graduated in 1993 as a licensee in Commercial Sciences at ICHEC. She started her career in the field as sales promotor before moving to agency side at VVL/BBDO as a junior account manager on local and international brands. In 1998, she decided to switch sides and discover the life of an advertiser where she held different marketing positions and worked for brands like Ericsson mobile phones, Warner Bros & Eurostar. In 2007, she stepped into the consulting business at The House of Marketing, where she held various positions, from Senior Consultant to Business development and member of the managing team.
Her curiosity and entrepreneurship pushed her to continue her career as a freelance marketing consultant combining marketing projects at Belga Films, Alpro or Colruyt Group while starting and developing her own brand in the pop-up store business, Miss Lemon. She was approached by Brussels Airport Company in 2017 to start the Corporate Marketing department, an offer she could not refuse: combining her love for travel with her marketing skills was the job of her dreams.