At a time when greenwashing is being tracked down by all, between supporters of “must speak up” (even if we are still lacking in coherence), and those who “must remain silent” until they are beyond reproach, we need marketing guidance more than ever.

At the head of AIR, one of the pioneering advertising agencies in the field of sustainability, Stéphane Buisseret, accompanied by José Fernandez, Chief Customer Experience Officer, D’Ieteren, will enlighten us, with passion and commitment, on the 22nd of September during a lunch session, on the codes of fair but also impactful communication in the field of sustainability and new business models.