Can you strengthen your brand despite the crisis? How can you offer a structured, reassuring and anchored response in a crisis situation?
During her career, Florence has dealt with multiple crisis management situations and she has become a proven expert. How can you protect the image and reputation of an organization in turmoil? How can the brand strengthen itself despite a crisis? How can a brand define its role and comportment in people’s everyday lives? How can it strengthen its brand legitimacy and nurture the bond with its customers during the crisis? What are the lessons for communication and marketing teams? These are some of the topics that will be discussed at the session on April 25.
Florence is a passionate woman for whom working on communications is more than a job, because it has been her passion for twenty years now. What is her mission? She strives to transmit information, build new ideas to promote products and services in a positive and engaging context. After graduating from ULB (Université Libre de Bruxelles) and the Louvain Management School, she began her career in political communication. She understands the complexity of institutions, the need to deploy her persuasive skills and to assert her leadership. In this way, she believes that communication strategies must correspond to the societal context and the actuality in which products and services evolve. In 2009, she moved into the world of large companies such as Belgacom, and she has now been with the Engie Group for seven years.