Laden Evenementen

Best Brands Insights

12:00 - 18:00

Power to the consumers

Launched in Munich in 2004 by Serviceplan Communication Agency, Best Brands is a brand ranking based on a representative empirical study conducted by GFK in several countries. This study measures the strength of a brand based on two criteria: the actual economic success (Share of Wallet), and the psychological attractiveness of the brand in the perception of consumers (Share of Soul), who ultimately constitute its future success.

Join us on May 28th and discover the main insights of this survey conducted each year in Belgium (5.000 respondents and 340 brands from 21 sectors analysed). In addition, three winners of the 2019 Best Brands Awards will share with us their vision about their consumers: Jupiler, Philips and TUI.

An event by Media Marketing, Serviceplan and GFK.


  • Sabrina Heymans (Public Relations Personal Health, Philips Belgium)
  • Roosmarijn Quartier (Head of Marketing Communications, TUI Benelux)
  • Cedric De Smedt (Senior Insights Manager BeLux, AB-InBev)


  • 12.00-13.00: Best Walking Lunch
  • 13.00-13.30: Best Brands Methodology, GfK
  • 13.30-14.00: AB-Inbev, Best Alcoholic Drinks Brand 2019
  • 14.00-14.30: TUI, Best Tourism Brand 2019
  • 14.30-15.00: Philips, Best Small Domestic Appliances Brand 2019
  • 15.00-15.30: Best Pause
  • 15.30-16.00: Best Brands Insights, Serviceplan
  • 16.00-16.30: Best Expert Vision
  • 16.30-18.00: Best Rooftop Cocktail Experience