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BAM Meaningful Marketing Talks: Sustainable MarTech

15:30 - 18:00

It’s not a discovery or a secret: Our use of technology leaves a significant ecological footprint.

BAM invites you to discover how some MarTech players are positioning themselves on the subject. Let’s discover together how these organizations are helping brands to optimize data storage in the cloud and to reduce the ecological weight of sent emails or that of hosted sites.

What is the real impact of these initiatives? How can brands integrate these new practices? Will consumers be sensitive to them?