Know Your Classics

ACC is organising a half-day workshop with Wout Dockx for account managers to get up to speed on classic media (radio, TV, outdoor, print and cinema). The objective is to feel comfortable when judging a media plan and when discussing it with clients and media agencies.

Who is Wout Dockx?

He has worked in the media agency business (OMD, IPG Mediabrands) for more than 25 years and is now consultant in media. He is the current president of CommPass (Empowering Media People) and has always been active in the CIM (Centre of Information in Media).

Program: two main themes

Reach

• What do classic media have to offer?
• How do they perform in terms of reach?
• What is the cost of an average campaign?

Frequency

• A deeper dive into classic media metrics (OTS, GRP, Effective frequency etc.). What do they represent and how are they used?