Ad Spending in Western Europe Continues Rebound


2014 appears to mark a significant, if gradual, financial rebound in Western Europe. The UK and most of the eurozone`s developed economies are returning to growth this year, as rising consumer demand and net exports help lift them further from recession. Regional ad spending is beginning to rebound as business and consumer confidence pick up in some key markets. eMarketer estimates that expenditure on all measured media in Western Europe returned to positive growth last year, reaching $112.03 billion, and is projected to climb again in 2014, though by just 2.3%.


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