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The Institute for Meaningful Marketing: Info Session

12:00 - 13:00

Marketers play a crucial role in leading their company to customer centric thinking. They make sure all aspects of the business are transparant, meaningful, personal, trustworthy and purpose driven. Are you ready for that shift?

Who are we?

The Institute for Meaningful Marketing is founded by BAM (Belgian Association of Marketing) and supported by the Belgian leading business schools Vlerick School of Management and Solvay Business School of Economics & Management (SBS).

Why this initiative?

We believe that every business can contribute to making the world a better place. In order to do so, you need the skills to lead the change. At the Institute of Meaningful Marketing you can assess your skills, learn new skills and earn a certificate to prove that you are an expert in the new Meaningful Marketing Movement.

Info Session

During the online info session, you will get an answer to all of your questions. The Steering Committee will present and explain to you the Institute for Meaningful Marketing. You will get an overview in detail of all the Modules from the Business Schools and we will explain the procedure to get your Certificate of Meaningful Marketing.


  • 12:00 – 12:05: Introduction
  • 12:05 – 12:10: Presenting the Institute for Meaningful Marketing
  • 12:10 – 12:25: Presentation of the Business School Modules
  • 12:25 – 12:40: Presentation of the Meaningful Marketing Certificate
  • 12:40 – 13:00: Q&A