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Programmatic Advertising Summit

12:30 - 18:10

The Programmatic Revolution: How Programmatic Advertising is changing the digital advertising landscape

As the digital landscape continues to evolve, advertisers are seeking more ways in which they can reach their customers with personalized one-to-one messaging. With digital advertising in particular, programmatic advertising has reached unprecedented adoption rates in recent years and there’s no doubt that programmatic advertising is one of the most successful.

Shape the future by joining us at the Programmatic Advertising Summit and discover the trends that will dominate the digital advertising landscape in 2020. You will be inspired by great cases and talented speakers including top brands, agencies, publishers and technology companies. Some examples of topics that will be discussed : voice search, online privacy awareness, DOOH, the importance of machine learning and AI, blockchain, evolution of personalization, 5G in programmatic advertising, in-house vs agency, programmatic TV, omnichannel programmatic, and so on.


  • 12:30: Welcome coffee
  • 13:10: Being programmatically awesome – Régis Watrisse (Mediascale)
  • 13:40: The secret sauce for a successful inhouse digital media team – Nicolas Elshout (TUI)
  • 14:10: Programmatic in-housing? Own the tech and data first! – Balazs Ordodi (Bayer)
  • 14:35: Networking break
  • 15:00: Cookie apocalypse – Is there still a future for programmatic? – Frederik Dooms (Google)
  • 15:30: Dual power – Alex Van de Wal & Yordi Chabot (Proximus)
  • 16:00: Ad monetization in a constantly evolving ecosystem – Szymon Pruszyński (Yieldbird)
  • 16:25: Networking break
  • 16:40: Native & Programmatic: Friends or Foes? – Agathe Rakowicz (Outbrain)
  • 17:10: Building omni-channel audience architecture to underpin programmatic success – Velit Dundar (Radisson)
  • 17:40: Nestlé journey to in-house programmatic media technologies: challenges and opportunities – Miguel Castan (Nestlé)
  • 18:10: AI in shaping the consumer experience – Tushar Kalra (Hello Fresh)
  • 18:35: Closing cocktail