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Kantar Webinar: Understand what sustainability means in the food & beverage categories

09:00 - 10:00

Increase your ability to be the enabler of change by understanding what sustainability means in the food & beverage categories.

What are the consumers’ expectations about sustainability based on their search engine requests on food and beverages worldwide, in the past five years?

In 2021, Kantar Insights conducted a global study across 35 countries, in order to better understand consumers’ expectations and behaviours about sustainability in the Food and Beverages sectors: overconsumption, overpackaging, animal testing, intensive farming, overwork and poverty were amongst the most important issues to be solved by companies operating in the sectors.

In 2022, our Analytics department has screened consumers’ requests on search engines related to these themes on a five year period and on a global scale (with the exception of China).

This exclusive study allowed us to identify, for each theme:

  • Granularity
  • Trends (breaking point, acceleration…)
  • New initiatives
  • Differences between regions

David Chassid, Kantar Insights Managing Director in Israel, will reveal the key elements of this study. He will then interview 2 major brands on their reactions to these insights and their main initiatives on these topics: Dana Rubin, PR & Sustainability Manager, Nespresso and Einat Ben Horin, Director of Global Consumer Insights & Analytics, SodaStream International.