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Kantar Webinar: The power of progressive, inclusive portrayal in advertising

09:00 - 10:00

88% of consumers believe that too few brands feature characters that are similar to themselves (Source: Global Monitor, Kantar, 2021). The best advertising creations certainly serve to sell products and reinforce the image of brands, but they can also change mentalities and behaviour. Indeed, advertising can help to create and reinforce positive or negative stereotypes. This is an approach that is now relevant to all brands and you don’t have to be an activist brand to start representing people positively in advertising.

In this webinar, we will have the chance to discuss with Vanessa Barba de Calignon, Marketing Director of Jacobs Douwe Egberts Belgium & Luxembourg, and Adrien Koskas, International Managing Director of Garnier.

Join the webinar to find out how inclusion and diversity in advertising has evolved and the impact that positive representation can have. Experts will share case studies from different sectors to illustrate best practice, including a case study on the L’OrĂ©al Paris brand.

You will discover:

  • How inclusion and diversity in advertising is evolving
  • The impact that inclusive advertising can have on your business
  • How to accurately highlight inclusion and diversity in your communications
  • How Facial Coding can help you achieve this.