Strong brands, brands with powerful connections leverage their equity to create value faster, resist market downturns and recover sooner from them.

To be strong, a brand needs to be meaningful, different and salient.

But how can we get evidence that the marketing activity is serving the brand and the business objectives?

Join our experts Deniz Sariyildiz, Martine Philippe and Majid Mardan to know more about Kantar’s validated equity framework, and our solution to identify how to win in market.